ALLENS JOINS FORCES WITH ICONIC AUSSIE BRAND TO RELEASE SHOCK RANGE
- Dusk and Allen's have collaborated to release a range of lolly-inspired products
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Dusk has joined forces with Allen's to release a range of lolly-inspired bath bombs, candles, fragrant oils and room sprays.
The unique range - including the Frogs Alive Candle, Sherbies Bath Bomb and Party Mix Assorted Tealights - is scented like the Allen's lollies Aussies know and love.
Other scents include peaches and cream, pineapples and 'cheekies'.
Customers can get their hands on the new range at Dusk stores from Wednesday July 3, with additional products to drop in early August and late September.
The partnership will no doubt surprise thousands of fans of both Allen's and Dusk.
Prices vary from $12.99 for the bath bombs up to $54.99 for a 350g candle.
Nestlé Head of Marketing Confectionery Melanie Chen said: 'When you open up a bag of Allen's, that deliciously familiar smell can instantly lift your mood.
'So we are thrilled to partner with the candle and gifting experts from Dusk to re-create our lolly fragrance in this iconic range.
'It's the perfect accompaniment to enjoying your favourite Allen's lolly or simply enjoying the mouth-watering aroma through your home,' Ms Chen said.
Dusk Chief Marketing Officer Jeremy Taylor added: 'We're super excited to be partnering with Allen's on this sweet-smelling collaboration.
'Our Dusk x Allen's products have been crafted by our fragrance experts to smell just like the real thing - they're incredibly inedibly.'
This isn't the first time an iconic Australian lolly has been transformed into another product.
In 2020, Oak, best known for its milk products, released Oak-flavoured Allen's Pineapples, Allen's Fantales and Nestle Peppermint Crisp.
At the time excited fans were eager to get their hands on the unique treat, though opinions were later divided.
Read more 2024-07-03T00:47:56Z dg43tfdfdgfd